Finally, in the second part of this article, I’ll share one of the most important Google ads tips and tricks that I’ve ever come across.
I’ve shared the first 3 tips in part 1 of this article, so if you haven’t read that one yet, make sure you do so by visiting this page.
First, let’s do a quick recap of what we’ve talked about so far: In part 1 of this article, I mentioned 3 very important Google AdWords tips and tricks:
- Buyer Intention keywords
- 1-on-1 Ad Strategy
- Page Matching
Buyer intention keywords were all about choosing the right keywords for your ads when you’re doing a keyword research. You need to find a keyword that brings buyers, not just curious people. Basically, you need to choose a keyword that people search when they intend to buy something.
1-on-1 Ad Strategy was about keeping your campaigns simple, yet effective. The idea is to choose 1 keyword with different match types for every ad group you create, then create multiple ad copies for that specific keyword. This will allow you to get the maximum results and data per keyword and avoid showing ad copies that aren’t related to keywords you’re targeting.
Page Matching is one of the biggest conversion factors in Google PPC Ads. This strategy is very simple as well, but it can be a little time consuming if you’re planning to target lots of keywords. The idea is to use the keyword you’re targeting in your landing page, to increase the relevancy and conversion.
So now that you know the first 3 tips from part 1, it’s time to get to the tip #4:
Google’s Golden Keywords
There are many different ways to find good keywords for your PPC Ads.
You can use the Keyword Planner, Google’s instant results section, third-party tools like Long Tail Pro or even YouTube
But none of these match the power of Google’s biggest source of fresh and new search terms: The Related Search Keywords
These keywords are located at the bottom of the search results page and represent the latest and best searches related to your keyword. Most of the times, these keywords aren’t listed in the Keyword Planner, because Google hasn’t gathered enough data on them yet.
Although not every single one of them is a top-notch profitable keyword, if you’re willing to put the time and effort, you can pull some seriously rare and profitable keywords out of these results.
The keywords you pull out from these results have low competition, which results in low CPC. I strongly recommend you to do your own research, take your time and find great keywords for your ads using this strategy.
These rare keywords can result in hundreds of thousands of dollars in sales.
Thank you for reading this article! Don’t forget to leave a comment and let us know what you think about these Google Ads Tips and Tricks or share some of your own in the comment section as well!
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