As a company, Google ads are our biggest source of traffic and sale. We’ve spent over $400,000 in Google ads to this day and in this article, I’m going to share 4 Google ads tips and tricks that can help you get the most out of every Google Adwords campaign you run.
These tips are designed to save you money while increasing your Google ads ROI and conversions at the same time.
Before we jump into the details, here are 4 topics that I’m going to cover in this article:
- Buyer Intention keywords
- 1-on-1 Ad Strategy
- Page Matching
- Googles Golden Keywords
Buyer Intention Keywords
The foundation of a successful Google PPC campaign is the right audience and the right audience comes from the right keyword.
You will need to think about every keyword you’re targeting in your ads and ask yourself why would someone search for this keyword?
Are they just “curious” or they are a potential buyer? When you think about this for every keyword you choose, you always pick the right keywords for your ads.
For example, imagine you’re trying to sell a weight loss product using Google PPC,
Your keywords are: how to lose weight for free & weight loss training course.
Your first keyword (how to lose weight for free) talks for itself. People are looking for “free” and it’s unlikely they’re going to buy anything. Also, you don’t want to waste your time and money to convert them into buyers.
Your second keyword (weight loss training course) is a completely different story. Whoever searching for courses has a buyer mindset. They know they need a course and they’re trying to find the right one to purchase. This audience is perfect and can be the best you’ll ever get in PPC.
Keep in mind that not every keyword comparison case will be clear as this one, that’s why it’s important to take your time and find the right ones.
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1-on-1 Ad Strategy
PPC advertising can be really messy sometimes.
You have hundreds of keywords in each ad group and you need to track the performance of each and every single one of them with every ad copy you have.
At the same time, using different keywords with different ad copies waste your money.
A long time ago, I wrote a post about Bing Advertising and in that post, I explained how I use a strategy called 1-on-1 to keep my campaigns effective and profitable. Watch this video as I explain how this strategy works:
The idea is simple: Instead of using multiple keywords in an ad group, create dozens of ad groups and have a single keyword inside each with different match types (broad, phrase and exact) and then, have multiple ad copies inside each ad group based on your keyword.
This way, your ad copy is more accurate and your answers are much more defined.
Page Matching is one of the most effective PPC advertising optimizations and it goes hand in hand with the 1-on-1 ad strategy.
The idea of page matching is simple: In order to increase your conversion rate, you should create a separate landing page for every keyword you target, with your target keyword in the headline of the page.
Take a look at this page as an example:
This is the sales page to one of our front products called the “5 Page Profit Sites”. The page is simple, it has a headline, a sales video, and a purchase button.
but, here’s how it looks when we do PPC ads, let’s say for the keyword “best affiliate marketing courses”:
Adding the keyword increases conversion page dramatically and we do this for every keyword in our ad campaigns. I know it sounds a bit too much, but it totally worth it.
Googles Golden Keywords
Finally, I’m going to share a source of keywords for your Google PPC ads that no one is actually using.
It has always been right in front of you because Google is literally offering them to you but most of the marketers don’t see them…
These golden keywords require an entire article on their own, so I decided to write a dedicated article about them for you. You can read it here.
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