Google Ads and affiliate marketing don’t go together very well. Generally, Google is very much against affiliate ads, but it doesn’t mean they won’t allow it, as long as you know the right tips and tricks. In this article, I’m going to share some of the methods I learned advertising affiliate links and products after spending over half a million on Google ads.
Before we begin, a few things to remember...
1. Keep in mind that getting any advertising strategy right takes time, so be prepared to invest some money. You won't be getting a huge amount of leads or sales (if any) in the first few weeks, so don't expect too much.
2. Don't forget to set up tracking before you spend any money on ads. Tracking is your #1 problem, so get it right and test it %100 before you start your first Google ads affiliate marketing campaign.
Also, if you're not in the mood for reading a detailed (and potentially long) article about Google ads, watch the video below as Sean explains everything in detail:
Did you like the video? Subscribe to Sean's YouTube channel for more useful affiliate marketing tips!
Now that you're familiar with the basics, let's get into the strategy, shall we
When it comes to affiliate marketing with Google ads, there are a few elements that you need to consider:
- A landing page
- a presell page
- an affiliate product
- a list of keywords
- and a list of negative keywords
The rest; such as your ad copy; is something you'll figure out as you create your ad campaigns and optimize them in the next few days. Let's go over every step of this strategy from A to Z:
The Overall Google Ad Affiliate Marketing Strategy
The overall affiliate strategy is one of the simplest ones. You send your traffic to an opt-in page.
It collects leads, and then sends the traffic to the presell page where you present people with a problem, and a solution to that program, which leads to the affiliate link.
The good thing about this is that your opt-in page protects your affiliate link and presell page, which means the chance of your ads getting approved goes up significantly.
This simple funnel will also allow you to run email promotions and build a list of targeted prospects to sell more affiliate products to them in the future.
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Choosing an Affiliate Product
Choosing an affiliate product is much more important than your entire ad targeting and funnel. Finding one is easy, but finding one that makes you money, and allows you to keep the commissions you earned is hard.
Imagine this: you spend all of the time and money to promote a product, and you get some sales, but the product isn't good enough, so people request refunds and you lose the commissions you earned!
No one wants that, so it's important to choose a good product to promote.
We recommend choosing products that are trending (like gravity score on Clickbank), having a video sales page (even watch the video fully), and more importantly, having a good affiliate resources page with content, banners, copy, and videos to help you promote it.
This usually means the product seller cares about it and wants to keep affiliates and customers happy.
We recommend Clickbank, Aversity, JVZoo, and MaxBounty for this. Keep in mind that all of these programs have their own learning curve but generally, Aversity has the lowest refunds and highest commissions (high ticket sales as well as monthly passive income)
Creating a Presell Page
The next step of your Google ads affiliate marketing campaign is creating a presell page. If you pay attention, we're creating the funnel from the end to the beginning, because it makes everything much easier!
For a presell page, you need a presell video, a bonus to give away, your affiliate link, and a page builder.
For the presell video, you'll need a video that creates a bit of scarcity, provides some value, and provides a solution which will be your affiliate link.
You can either create your own or use one provided in the affiliate section of the product. this is why it's important to choose a good affiliate product.
Here's an example of a presell video:
Next, you'll need a bonus to give away to add more value to the product. I recommend searching for PLR products on Google and purchasing one for a few dollars.
It can be useful in your future product promotions and can help you get a lot more sales.
And finally, you'll need a good page builder. If you're on a budget, we recommend Systeme.io which comes with an email marketing system and amazing landing page builder.
I have an entire video about this on my channel, explaining the benefits of this free landing page builder.
Creating an Opt-in Page
An opt-in page is a page you use to generate leads. Lead generation is an important part of your campaign and without it, you won't get anything in return, except a few sales here and there.
Lead generation is going to allow you to build a list of prospects that you can use to promote more affiliate products in the future.
To create an opt-in page, you'll need a page builder, which we recommend Systeme.io (to save money) or you can use Thrive Architect for WordPress.
Additionally, you can use Clickfunnels as well as Leadpages.net.
Choose a simple headline, but one that will be approved on Google. Don't make any outrageous claims and add a disclaimer to the bottom of the page.
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Additionally, you can use an autoresponder to store your leads and also set up automatic follow-ups to promote affiliate products on autopilot instead of individual email blasts.
Develop a List of Keywords
Now that we have our funnels ready, let's look into the advertising strategy.
One of the things that have helped me in past is building a customer profile. This means creating a profile of the potential clients, what do they like, what do they do, and anything that can be associated with them.
This can help you choose the right keyword when you get to the research phase because the keyword "intent" is something that comes to play constantly and you have to choose the right keyword based on the search intention.
First, do a search on Google with your base keyword:
Scroll down and find the suggested keywords below the page, and save them all in a text file. Then open the Google Ads dashboard, and drop all of these keywords in the keyword planner, and start your keyword research
Copy the keywords that are getting the most amount of searches but at the same time, are detailed enough to have a search intention.
For example, the keyword "woodowrking plans pdf" alone isn't a good one, but the keyword "47 woodowrking plans PDF download" can be a great search term.
Create a List of Negative Keywords
While you have your keyword planner open, look for keywords that you don't want to target, and choose the main word within the keyword to block.
Keep in mind that we will block keywords phrase style, meaning that if we want to block "free woodworking plans", we will choose "free" as our negative keyword, this way we automatically block anything associated with the word "free"
Blocking some keywords from the beginning will save you a significant amount of money, and can also 2x your campaign CTR instantly.
Start Your First Campaign
Now that you know the basics, you should be able to start your first campaign. Simply go to Google ads platform and start a new search ad campaign. Follow the instructions, add your keywords (watch the video above) and create your ads.
Optimize Your Campaign
Congratulations, your campaign is running and you're driving Google ads traffic to your affiliate funnel! Now let's go over a few strategies to help you optimize your campaigns for maximum performance.
#1: Let your ads run for a few days without changing anything.
Remember that you need to gather data before you optimize your ads, so let them run for at least 3 days before you touch anything.
We also recommend having a budget that gets you at least 20 clicks a day. Again, the first few days are all about data collection and not the results.
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#2: Create multiple ad copies.
After your run, your ads for a few days, try to turn off the ads that are not working very well and create new copies based on the ones that performed better.
It's important to have multiple ad copies at any given time, so don't get lazy and keep making new ad copies until you find the perfect one.
#3: Expand your negative keyword targeting.
When you target broad or phrase keywords, Google automatically finds searches related to them and shows your ads for them.
What's even better is that you can see these search terms. This is important because it shows what people are looking for in real-time, and can help you grow your negative keyword database.
Click your campaign and go to the ad group. Select all of the keywords and then from the top menu, select the "Search Terms".
This will show you a list of keywords your ads were shown on. From this list, you can find new keywords and find keywords to block.
We recommend doing this every day for at least 1 month. It doesn't take more than 5 minutes, but it can save you thousands of dollars in the long run.
#4: Change your campaign targeting to maximum conversions.
After you get at least 20 conversions, we recommend changing your campaign targeting method to maximum conversions.
This way, you'll be able to use Google's machine learning to find the perfect audience for your affiliate funnel at no extra cost.
As you can see, when you have every element of the ad strategy right, advertising affiliate products on Google is not that hard.
The strategy mentioned in this article will allow you to stay within Google ad rules, and at the same time, save you a significant amount of money.
What do you think about this article? Leave a comment below and let us know, and consider checking out our PPC courses here to learn the best advertising strategies by top affiliate marketers and seven-figure online business owners.