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  • saila jaameya
    Post count: 2

    How BERT Affects SEO and How You Can Optimize For It

    Google’s BERT roll-out caused a massive sensation in the SEO industry as it was deemed “the most important update in five years.”A specific update, dubbed BERT, affects 10% of search queries officially. That’s already a huge number because millions of searches are made every day. So what exactly is the BERT update, how is it going to affect the SEO environment, and how can we better manage our websites as webmasters and SEOs to change this algorithm?

    What is BERT?

    Bert stands for Bidirectional Encoder Representations from Transformers. It is a neural network-based technique for Natural Language Processing (NLP) that was open-sourced by Google last year.

    How You Can Optimize for BERT

    Google says it’s impossible to customize this because there’s “nothing to optimize.”Nevertheless, SEOs always have ways to understand a creative and unique algorithm change that helps us to come up with tactics that will help our site navigate through the ever-changing algorithms of Google. Having said that, here are some (simple) strategies that can help you with the recent update of BERT.


    Ruskin Fisher
    Post count: 16

    This algorithm Core update has caused many well established forums to attach a No Follow UGC attribute to the links posted on them.

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