saila jaameyaJanuary 29, 2020 at 3:23 pmPost count: 2
How BERT Affects SEO and How You Can Optimize For It
Google’s BERT roll-out caused a massive sensation in the SEO industry as it was deemed “the most important update in five years.”A specific update, dubbed BERT, affects 10% of search queries officially. That’s already a huge number because millions of searches are made every day. So what exactly is the BERT update, how is it going to affect the SEO environment, and how can we better manage our websites as webmasters and SEOs to change this algorithm?
What is BERT?
Bert stands for Bidirectional Encoder Representations from Transformers. It is a neural network-based technique for Natural Language Processing (NLP) that was open-sourced by Google last year.
How You Can Optimize for BERT
Google says it’s impossible to customize this because there’s “nothing to optimize.”Nevertheless, SEOs always have ways to understand a creative and unique algorithm change that helps us to come up with tactics that will help our site navigate through the ever-changing algorithms of Google. Having said that, here are some (simple) strategies that can help you with the recent update of BERT.
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