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Is Blogging Every Day a Good Content Strategy? 

 August 23, 2018

By  Aversity Staff

Is Blogging Every Day a Good Content Strategy?

Blogging every day is one of the most controversial subjects of all time in the SEO niche. Some think blogging every day is the word idea in the world while some other believe that it’s a great content strategy and everyone should do it.

The problem is really simple: Everyone is sharing their knowledge on this subject based on their experience, and that’s a big mistake.

Although I’m going to share my own experience in this matter with you in this post, I’m going to dive deeper than anyone else into this subject, so let’s begin!

Here’s the short answer: it depends on your blog, your business, and your niche.

But there’s a long answer that will help you understand this subject better and make an educated decision based on your business, your goals, and your needs. So let’s dive into that one…

Your business is the biggest factor when it comes to defining a blogging strategy for your company. For example, if you’re a local plumbing business, it doesn’t make that much sense to publish an article every day.

But on the other hand, if you take the time to write a great article once a week, you can double your business in less than 6 months and outrank every single one of your competitors in search results but that won’t work everywhere.

The next example I’d like to share with you is the Moz Blog.

Back in 2015, The Moz blog did a publishing frequency experiment.

  • First, they posted at their usual frequency of about 5 posts a week.
  • Next, they posted at half of their usual frequency for a couple of weeks.
  • And then doubled their posting frequency for the next two weeks.

The Moz found out that posting good content at half their normal publishing schedule caused a 5.6% drop in page views. This small drop can be attributed to the fact that Moz generally gets only 10-15% of their traffic from recent posts.

Another interesting number was the engagement level of the blog on social media. The engagement levels of blog content shared on social networks went down during the double-cadence period. This can be attributed to the limited availability of time for the users.

The final example is the Buzzfeed.

If you’re a viral content website like Buzzfeed or Medium, you’ll rely heavily on the social shares and mentions for your traffic.

BuzzFeed publishes 700 pieces of great content every to sustain their millions of daily page views and based on the publicly available data, BuzzFeed get’s most of its visitors from Social Media and social mentions (shares) so BuzzFeed needs to publish a great number of articles every day to survive!

How to Determine How Often You Need to Blog?

First, Set a Goal: Ask this question from yourself. What is your end game if you had all the traffic in the world? Do you want to generate leads and sell a service or become a famous blogger?

If you’re planning to sell a service or product, publishing daily is your best bet. Focus on quality as much as you can and try to deliver value in every post you write.

If you’re planning to become a famous blogger in your industry, the best thing to do is to write fewer but long and detailed articles. Invest an hour of your day, every day to write an article and by the end of the week, you’ll have a well written, long and high-quality article for your blog.

Don’t forget to generate leads with your blog and build a relationship with your subscribers. Send your new blog post to your readers every week and ask them to leave a comment on your new article!

Second, See What Your Competitors are Doing: And do better than them! Sometimes, a simple Google search will tell you everything you need to know.

Search your most valuable and profitable keyword on Google, find your top 10 competitor’s websites and see how often they’re posting. If they’re posting once a month, you should post once a week!

If they’re posting once a day, you should post twice a week (or you post once a day too, but write better content).

Our Daily Blogging Experience

I mentioned our daily blogging strategy results in a recent blog post which got a lot of attention from our Aversity Gold Members. In that post, I mentioned that our daily blogging strategy generates an average of $65,000 a month in sales.

The first time I noticed our blog’s potential was about 6 months ago when I saw a significant number of sales from organic search results.

$4,000 in sales from organic traffic in a week in Jan 2017. This was the first time I noticed the power of Google’s organic traffic for our company.

After doing some more research on our competitors, I decided to hire 4 great and experienced writers from Medium and publish an article once or twice a day. To this day, this blogging strategy pays us in 4x profits. Here’s how our daily blogging strategy works:

  1. Our writers publish 2 articles a day, addressing a problem or issue in our industry
  2. We rank on search results, get organic backlinks and get visitors
  3. We redirect visitors to our products at the end of every article and profit from it

So based on our experience, blogging every day is a good strategy. Make sure you do the right research when you’re making a decision on this subject for you own blog or company based on examples I’ve provided in here.

Don’t forget to leave a comment and let us know what you think about this article…

Also, check out Aversity Gold Masterclass if you’re interested to start your own six-figure profitable online business using our done for you system, 1-on-1 coaching, and highly profitable sales funnels…

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