Bing Advertising is one of the most affiliate friendly PPC platforms of all time if used correctly.
At this time, we have over 18 ongoing Bing ads campaigns that are bringing an average of $5,000 in sales every day to Aversity and here’s one thing we learned: It’s not that hard, it’s all about testing and patience…
So what’s our strategy and how do we make this much money on Bing Ads? Sit, relax, and read this article to find out…
I’m going to give you a quick preview before we get started. So here are 4 steps to a successful Bing Ads advertising campaign, selling anything from physical products to affiliate products:
- Step 1: Find Buyer Intent Keywords
- Step 2: Build a Keyword-Based Funnel
- Step 3: A/B Test Your Pages & Ads
- Step 4: Have a High Paying Backend Offer
So without any further ado, let’s get started!
Before we get into details, watch the video below as I give you an idea of how everything works out within this strategy:
Now that you know the basics, let’s talk about step 1, finding buyer intent keywords…
Step 1: Find Buyer Intent Keywords
When it comes to PPC ads, keyword intention is the biggest conversion factor.
So what is keyword intention? Keyword Intention is the reason behind your search. The idea is to find out what someone is looking for before they search and WHY they’re using that keyword.
This way, you will be able to focus on keywords that are likely to get you sales and put your ads in front of people who are ready to buy your services and products.
For example, if someone is searching “how to lose weight for free” isn’t likely to purchase any products, simply because they have the word “free” in their search term, so targeting that audience is pointless.
On the other hand, if someone is searching for “real estate course”, it means that they’re looking to purchase a program or course, which means they have a buying intention.
To make this work…
You will need to look for profitable keywords in your keyword research phase.
Now, this doesn’t mean that you should only target buyer intent keywords, but it’s important to include them.
Use Bing’s keyword research tool and Bing Search to get keyword suggestions and come up with a healthy list of keywords you want to target.
Step 2: Build a Keyword-Based Funnel
After finding all of the good keywords, it’s time to make sure your funnel (sales page, presell page, or opt-in page) matches your keyword and the visitor’s intention…
and doing this is all about following a theme…
I talked about the importance of following a theme in a full post about 2 years ago, but here’s a video from it:
What does this mean?
Well, the idea is to follow a theme to avoid confusing your visitors with new and unwanted information.
Here’s what I mean:
Imagine someone clicks on your ad that says “how to lose 20 pounds in 20 days” and then your landing page says “how to lose 20 pounds in a short time”.
Although these statements are similar in a way they will eventually confuse your visitors.
Because suddenly, you’re not saying 20 days anymore and “a short time” can mean anything.
This will force the visitor to close the page and make you pay for it with an expensive click!
Step 3: A/B Test Your Pages & Ads
A/B testing is the surest way to find the best variation of your page and funnels. Without it, you won’t reach your maximum potential and won’t be able to make the most money out of every dollar you pay for your ads.
Here are some tips for you to do your A/B testing right:
Don’t get lazy: most of the people who run ads don’t even to A/B testing in the first place because they believe A/B Testing is complicated and hard. In reality, you can set up your A/B testing campaigns in less than 2 minutes!
Don’t test too many things at the same time: the opposite side of being lazy with A/B tests is testing too many different things at the same time. A/B testing can get very interesting, especially when you see that pages or content that you expect to do good gets a different result but testing too many things at the same time can cause some serious issues.
The key here is to test ONE VARIABLE at a time. For example, if you’re planning to test 4 different headlines, do just that. Don’t test different headlines with different images and videos on your page. This way, you won’t be able to know what is exactly causing the results you’re getting.
Step 4: Have a High Paying Backend Offer
Finally, the biggest and most important part of any PPC ad and funnel is the backend offer. Without a high paying backend offer, you won’t be able to profit from your funnels and make the most out of every customer and sale you get.
Here’s what I mean:
Imagine your goal is to make $10,000 a month, and you have 2 different options to achieve it.
Option 1 is to sell low ticket products and earn $25 commissions. With small commissions like that, you’ll need to make 400 sales to achieve your monthly income goal…
Option 2 is to sell high ticket products and earn $1,000 commissions. With commissions like this one, you will only need 10 sales to achieve your monthly goal, instead of 400!
These 4 steps were a very quick preview of what it really takes to achieve success in affiliate marketing with Bing PPC ads. Obviously, there’s a lot more detail and work when it comes to making PPC ads work with affiliate marketing, things such as preselling, sales funnels, tripwires and more which you can learn for free in our upcoming live training.