The first step to a profitable online business is converting your visitors into leads and sales efficiently without overspending. The worst thing in an online business is to spend $90 on ads to get a $90 sale.
Believe it or not, changing a few words in your ads or landing pages can improve your conversions up to 50% and I’m here to prove it to you!
so what is my conversion rate optimization secret?
All I do is this:
I make the transition seamless.
I know it doesn’t make any sense so far, but you’re about to learn something simple and amazing.
In order to improve your conversion rate, save money and pay less for leads and sales, you need to make sure that you don’t confuse your visitors with new claims or statements after they click on your ads or links.
For example, if your ad says “This magic bean will help you lose 20 pounds in 5 days“, your page must say the same thing, with same numbers and same style!
Think about that for a minute…
They clicked your ad because they want to lose 20 pounds in 5 days and if they don’t see those numbers on your page or worst, see different numbers (even better ones), they will LEAVE your page.
Take a look at this example:
I used to spend $97 a day on this YouTube ad campaign. The video and the ad itself states that a user can make up to $3,000 a day from my Aversity Gold Membership Program:
but after they land on the page, they see this page:
As you see, the page doesn’t say anything about the system or the $3,000 a day income but more importantly, campaign results weren’t satisfying. Page conversion rate was about 25% and I was paying up to $3 per lead.
Most of the people didn’t know what is Clickbank and the mention of the “Course” would make them think they have to buy something.
Although that wasn’t end of the world and I still was profiting from this campaign, I wanted to improve on this. So I made another page, mentioned the system and the $3,000 a day income:
and results were mind-blowing…
The conversion went up from %25 to 77% and my lead cost went down from $3 to $0.75…
and in a short time, I started using this simple tweak on all of my campaigns. The video below will show how I applied this strategy to my Facebook ads and Presell pages:
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