Google Ads (former Adwords) and affiliate marketing don’t play together very nicely, in fact, based on Google Ads’ Terms of Service, affiliate marketing is prohibited.
So how do you run Google ads in affiliate marketing without the risk of losing your Google ad account?
Let’s talk about the tips and tricks we use to do this and how an average person can use these Google Ads strategies for affiliate marketing to make $500 a day online using Google’s unlimited traffic source.
About a year ago, we published an article about Google Adwords and Affiliate marketing that that over a million visits from Google search, so I decided to write a brand new one to update the strategies I’ve explained in the previous article. I recommend reading that article before this one.
I’m going to start with some basics, and then we will move forward to more advanced strategies. Keep in mind that these tricks and strategies are completely whitehat and won’t put your Google ads account in risk.
Use a Presell Page
The idea behind the presell page is simple and effective. Instead of sending traffic to your affiliate link (which is almost impossible using Google ads), you can send it to a page that explains the product and why they should purchase this product.
This way, you’ll convince them that this is the right solution to their problem which at the end will lead to higher conversion rates.
Here’s an example of a presell page, with a video at the top:
But there’s still a problem…
Even with a presell page, you still won’t be able to get your ads 100% approved in Google, because suddenly, your page is considered a bridge page by Google and that’s a big NO NO in Google Ads.
What The Hell Is a Bridge Page?
A bridge page is a page that is solely designed to send the visitor to another page, on another domain.
Basically, that page alone isn’t the target of the advertising, but that affiliate link on it is. In Google’s eyes, that’s misleading and isn’t allowed (even though it isn’t).
The easiest way to deal with this is to have a landing page where you collect leads but even that might lead to some other problems if you don’t follow Google’s terms of service.
Before we start with more advanced tips, here are a couple of things you should do make sure your landing page get’s approved on Google:
- Don’t claim anything or guarantee results
- Use a domain, not a subdomain
- Don’t play videos automatically on that page
- Have a full disclaimer at the bottom of the page (footer section)
- Make sure your ad copy or content matches your page’s intent (don’t’ be misleading)
Now, let’s get into more advanced strategies…
Watch the video below to learn some of my advanced strategies if you don’t want to read the rest of the article:
The Quick Video Intro
I’ve mentioned multiple times that search ads traffic is usually “red hot targeted”, but that doesn’t mean the visitor will just buy whatever you’re selling.
One of the ways I engage with my visitors is with a quick 1 to 3-minute video on the opt-in page. This video provides value upfront and gives them a bigger reason to enter their name and email to join my list, to basically access the presell page.
This has 2 important benefits:
One, they have a reason to give you their name an email and suddenly, you’re not just another page on the internet.
Two, you don’t need to play by Google’s strict rules on your presell page, since they won’t be able to see it. So you can claim and say anything you want, as long as it’s real.
Another benefit of having your opt-in page upfront is retargeting. If your visitors don’t end up in your list, you can advertise to them again, with a different landing page and offer.
We target our visitors (and even our customers) across multiple platforms and stages.
For example, if someone visits our landing page from Google ads and doesn’t opt-in, they will see our ads on Facebook, Twitter, Bing, and YouTube.
This way, we follow them everywhere and create multiple chances per visitor.
Thank you for reading this article. Leave a comment below and let me know what you think about our Google ads tips.
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