It is not a secret that for your business to succeed you must ace your digital marketing strategies. Digital marketing includes several aspects involved in marketing your business online, including on-page and off-page SEO, social media marketing, email marketing, etc.
As mentioned by Sean Bagheri in his YouTube video about AdWords' Compliant landing page, that people find it very hard to promote their ads as there are many restrictions. You must create a landing page with your own domain to get started. Similarly for every strategy that you may pick you will have to exclusively work towards improving the results.
Stats and Figures:
- Let’s have a look at a few stats:
Marketing done in-house is 62% cheaper than outsourced marketing. (HubSpot)
55% more web traffic is received by websites that use blogging.
- 57% of businesses have received a customer through their website’s blog.
- There is a significant increase of 200% in “Where to buy" and "near me" mobile queries in the past two years. (Think with Google, 2019) (Source: https://www.hubspot.com/marketing-statistics)
7 Tips for Creating A Killer Digital Marketing Strategy In 2022.
There is a lot of buzz around digital marketing services, however, there are a few tips that you can follow to improve your strategy. Let’s have a look at 7 tips to create a killer digital marketing strategy:
1. Keep Your SEO Up to Date
The first thing you must ensure is to keep your SEO up to date. SEO is what keeps you on top of search results and helps in increasing your content’s reach. In this time and age, trends are changing drastically every day and you have to make sure you are following the latest practices.
Make sure you are checking the updates in SEO practices every quarter and pay attention to the keyword selection as well as injection. Try to keep your content organic and track results every month so that you can monitor your strategies.
Not sure how to do that? You can simply go online and read up on material from credible SEO sites to build your knowledge. You can also enroll in digital marketing, SEO, and online business courses to excel at SEO. If you feel that the skill is beyond you, hire an expert!
2. Utilize Blogs
Blogging is a surefire way of ranking your website on Google, given that it’s done right. Blogging is a way to keep your website reachable and relevant.
Post content about your products, business, or the services you provide so the audience remains educated about your products and your website's SEO remains intact.
The relevant data you'll publish will also help you get more traffic and build a reputation. People would like to go for a brand that has more presence online as compared to the ones that don't.
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However, make sure that you don’t overwhelm your audience with content; content vomit is a real thing, and it won’t do you any favors. Aversity content managers found that blogging is effective when it is informative, relevant, and focuses more on quality than quantity.
2 articles a day that addresses the queries of your audience and provides them value are better than 10 articles a day that is just fluff.
3. Make Your Content Mobile-Friendly
Another aspect of digital marketing is that you must keep your content mobile-friendly as most of the content is now consumed using a cell phone. The content you are posting, the sliders you are adding to your website or the gallery you have carefully crafted looks amazing on the laptop/pc screen however when opened on a cell phone the images or text may be overlapping.
For this purpose, you must keep your aspect ratios responsive, which means when opened in a phone screen the text and images should be placed in a way that looks aesthetically appealing as well as user-friendly.
4. Use Email in Your Business's Digital Marketing
Email marketing is one of the most effective ways to market your brand, people nowadays check emails more than they used to before. As per the stats email, open rates have increased by 180% on mobile devices since 2014.
Moreover, not only is it more accessible, but email marketing is also cheaper and more interactive as compared to text messages. You can add emojis, animations, buttons, and much more to make your emails interactive.
Moreover, people are interested in emails more than text messages as they can more be personalized, and you can play around with them more. Email marketing seems less intrusive and acts as a reminder for your customers about your brand.
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Multiple brands are now using email marketing to get more sales, for exclusive offers, loyalty coupons, new stock releases, and much more updates that their audience would be interested in getting. Email marketing is an amazing way to establish a relationship with your audience and convey your brand image as well.
5. Make Use of Social Media
Social media is an effective tool in interacting with an audience and making a brand image. With social media's widespread usage, it has become easier for brands to directly engage and interact with their audience. With social media marketing campaigns, you can not only promote your business but can also reach out to untapped markets.
With content creation that is more relatable for your audience, it is even easier to market your product and ace the social media game. Platforms including Snapchat. Instagram and Facebook are amongst the most commonly used social media platforms. You can search for the platform that fits your brand to target your audience.
6. Influencer Marketing
Influencer marketing is another way to promote your brand. In this type of marketing, you reach out to relevant bloggers with a high reach and ask them to promote your brand or products. As the influencers already have a huge audience on their platform it gets easier for brands to use that platform for their promotions.
7. Implement Video Marketing
As per research, the audience is now more interested in video marketing as compared to text-based posts. This means the more video content you create the better it would be for your audience as they would like to engage with it.
Whether it's for social media ads or informative content, short videos or tutorials explaining your product can be very useful as they will help the audience understand your brand better. Make your video content as interesting as possible to more reach and better results.
The ultimate goal should be to engage and interact with the audience. Once you are able to grab the viewer's attention it will help you in engagement. Moreover, you must be conscious of the mediums that you are using, for example, for YouTube you need a longer video however for Instagram smaller 25-45 second video is enough.